Much like you ladies might have an "everyday bra" or you gentlemen might have "everyday khakis," in my house, Jim Beam has come to be the "everyday bourbon." (This was especially the case when we lived in MA where a large bottle costs $21.) It's easy to drink, it's affordable, and--like the perfect pair of heels--it goes over well with nothing else added, or with just about everything else. Like mint, ice and sugar.
The thing about visiting Jim Beam--
and really, this is true for all the distilleries we saw--is that where the product comes from looks exactly the way you'd want it to look, which is probably also the way Jim Beam wants you to want it to look. And it absolutely does, and that strikes me as somewhat remarkable and rare. Like, I'm sorry, but if you went to where the hot dog you're about to grill was made, well, that place wouldn't look the way you'd want it to look. There would be no cute little barn and windmill just like on the package, and after visiting, you'd likely switch to tofupups.
Jim Beam looks how Jim Beam should look. It sits atop a small hill with lots of trees just up the road from the bathroom-sized Clermont post office.
It's on HAPPY HOLLOW ROAD, for Chrissake!
Unfortunately, we were too late to take a tour, but Jim Beam was still open to host a concert-- a local country-ish band that the people of Clermont seemed to be happy about.
Even though Everwood's rendition of "Honky Tonk Women" made us look for little bottle-shaped, bourbon-themed earplugs in the gift shop, we were so happy to be strolling along the pastoral Jim Beam home with the early autumn breeze in our hair and the mottled leaves dropping all around us with our "I visited Jim Beam" stickers on and twinge of bourbon samples on our breaths. ...And, perhaps most enchantingly, there were hardly any other tourists around.
By the way, the samples at Jim Beam that day were the black-cherry flavored
Red Stag, which I couldn't finish even though it was .5 oz and free, and the fabulous small batch
Bookers, which is just like sipping on sunshine. And I mean warm amber October sunshine (not that August in Alabama fry-your-brains-out sunshine).
This here is the Master Distiller's home, where the Master Distiller lived from 1911-1985. Well, not the
same Master Distiller, just whichever Beam happened to be the Master at the time. I wonder if he made people call him "Master."
 |
I startled this nice lady who was coming out of the Master Distiller's house
right as I barked at my husband "Stay still!" All I had to do was explain that
I was talking to a man and she understood. And like everyone else in KY, she was beyond nice. |
Even though we didn't do the tour, there was plenty to see. Here's a really cool old copper still:
 |
I love the way the top looks like an upside-down tobacco pipe.
|
And here's a lesson on barrel-aging:
 |
I still think "Barrel" is a great name for a kid.
Especially if you want to out-hipster all your hipster parent friends.
"Barrel, it's time for your accordion jazz lessons!"
|
I'm surprised to say this, but I think my favorite of the Jim Beam structures is the warehouse. The warehouse! It's gorgeous! I mean, when I say "corroded warehouse with iron bars on the window" you don't first think "oooh, aaaaah!" do you? But lookit:
 |
| I like the way you think, Mr. Spider. |
There are millions of Jim Beams in there, and they're dreaming of becoming your everyday bourbon.